- Rhozet Carbon Coder to Play Important Role in Arbitron's Media Research Services -
LAS VEGAS--(BUSINESS WIRE)--Apr. 20, 2009--
Harmonic Inc. (NASDAQ:HLIT) today announced that its Rhozet™ Carbon
Coder universal transcoding technology has been selected by Arbitron for
use in its media research services. The integration of Rhozet Carbon
Coder with Arbitron audience measurement technology will provide media
companies with a seamless method to watermark content during the
transcode process so that it can be measured and included in Arbitron’s
media research services.
“Our goal is to offer our customers new measurement solutions using our
Portable People Meter technology,” said Taymoor Arshi, Chief Technology
Officer at Arbitron. “Our integration with Rhozet Carbon Coder helps by
providing customers with the ability to prepare their content within
their current workflows for inclusion in our media research services.”
The Carbon Coder software will be used in production pipelines to embed
an inaudible code into the audio portion of entertainment and
advertising content. This code can be detected by the Arbitron Portable
People MeterTM (PPM). The PPMTM system uses a
passive audience measurement device—about the size of a small cell
phone—that can track consumer exposure to encoded media and
entertainment, including broadcast, cable and satellite television;
terrestrial, satellite and online radio, as well as many types of
place-based audio media. Carried throughout the day by randomly selected
survey participants, the PPM device can track when, where, and how they
are exposed to encoded media and entertainment.
“A critical aspect of media is understanding when and how viewers are
seeing or hearing it,” said David Trescot, Vice President of the Rhozet
Business Unit at Harmonic Inc. “Arbitron is a leader in providing such
market information, and we are pleased to be working with them on an
integrated solution to facilitate the creation of trackable content.”
Rhozet Carbon Coder is a universal transcoding solution used by leading
media companies including Ascent Media Group, British Sky Broadcasting
(BskyB), Lifetime Networks and MTV. It facilitates the creation of
multi-format video for Internet, mobile and broadcast applications. As
part of the transcode process, Carbon Coder handles an array of critical
operations including SD/HD and PAL/NTSC conversion, logo insertion,
color space conversion, color correction and Closed Captioning
extraction. Multiple Carbon Coder nodes can be configured as a rendering
farm to accelerate the workflow and provide automated processing for
high-volume transcoding.
The latest version of Carbon Coder will be demonstrated at NAB2009 in
Las Vegas, April 20-23, in the Rhozet booth #SL9728 and at the main
Harmonic booth #SU7209.
About Arbitron
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving
the media – radio, television, cable, and out-of-home – as well as
advertisers and advertising agencies. Arbitron’s core businesses are
measuring network and local market radio audiences across the United
States; surveying the retail, media and product patterns of local market
consumers; and providing application software used for analyzing media
audience and marketing information data. The company has developed the
Portable People Meter, a new technology for media and marketing research.
Arbitron’s headquarters and its world-renowned research and engineering
organizations are located in Columbia, Maryland USA.
About Harmonic Inc.
Harmonic Inc. is a leading provider of versatile and high performance
video solutions that enable service providers to efficiently deliver the
next generation of broadcast and on-demand services including high
definition, video-on-demand, network personal video recording and
time-shifted TV. Cable, satellite, broadcast and telecom service
providers can increase revenues and lower operational expenditures by
using Harmonic’s digital video, broadband optical access and software
solutions to offer consumers the compelling and personalized viewing
experience that is driving the business models of the future.
Rhozet, a business unit of Harmonic Inc., is dedicated to providing
accelerated high-quality media transcoding solutions. The Rhozet
solutions are offered in both off-the-shelf and customized software
configurations for the production and content delivery markets. For more
information about Rhozet technology please visit www.rhozet.com.
Harmonic (NASDAQ: HLIT) is headquartered in Sunnyvale, California with
R&D, sales and system integration centers worldwide. The Company’s
customers, including many of the world’s largest communications
providers, deliver services in virtually every country. Visit www.harmonicinc.com
for more information.
This press release may contain forward-looking statements within the
meaning of Section 27(A) of the Securities Act of 1933 and Section 21(E)
of the Securities Exchange Act of 1934, including statements related to:
providing media companies with a seamless method to watermark content,
and using Carbon Coder software in production pipelines.
Our expectations and beliefs regarding the capabilities of Harmonic’s
Rhozet transcoding technology and the anticipated benefits for Arbitron
may not materialize, and actual results could differ materially from
those projected. The forward-looking statements contained in this press
release are also subject to other risks and uncertainties, including
those more fully described in Harmonic’s filings with the Securities and
Exchange Commission including its recent Reports filed on Form 10-K and
Form 10-Q. Harmonic does not undertake to update any forward-looking
statements.
EDITOR’S NOTE – Product and company names used herein are trademarks or
registered trademarks of their respective owners.
Source: Harmonic Inc.
Harmonic
Sarah Lum, +1-408-543-2392 (Media Relations)
sarah.lum@harmonicinc.com
or
StreetConnect
for Harmonic
Michael Newman, +1-408-542-2760 (Investor Relations)
hlit@stct.com
or
For
Rhozet
Sarah Kavanagh, +1-650-726-3482 (Media Relations)
sarah@kavanaghpr.com
