High Performance DiviCom(R) Electra(R) Encoders and ProStream(TM) 1000 Stream Processing Platform Enable High Quality QVGA Video for Satellite TV to the Car
WASHINGTON--(BUSINESS WIRE)--Mar. 26, 2009--
RaySat Broadcasting Corporation (RBC) today announced it has contracted
with Harmonic Inc. (NASDAQ: HLIT) to provide video compression and
stream processing solutions that enable delivery of the AT&T
CruiseCastSM mobile TV service, an exciting new
source of entertainment in family vehicles. AT&T CruiseCast
is the breakthrough service that will provide 42 channels of
satellite TV and radio to the vehicle rear seat entertainment system.
Harmonic’s DiviCom® Electra® 5400 standard definition (SD) MPEG-4 AVC
(H.264) encoders, ProStream™ 1000 stream processing platform and NMX
Digital Service Manager™ were deployed as part of the solution. Terms of
the agreement were not disclosed.
“The groundbreaking AT&T CruiseCast service promises to
provide superior in-car entertainment and we’re proud we can contribute
innovative technologies and enhancements in video quality, performance
and the capabilities of our compression solutions to help create a
memorable experience that heightens customers’ enjoyment,” said Nimrod
Ben-Natan, vice president of product marketing, solutions and strategy
for Harmonic. “We are also committed to working closely with
strategic customers like RaySat Broadcasting Corporation to develop
features that enable new business models and revenue-generating
services. The support for mobile encoding formats on our Electra
platform, announced in April 2008, reflects our leadership in video
delivery technology for advanced applications such as the AT&T
CruiseCast service.”
“To ensure our customers are getting a top-quality presentation of
entertainment every time they’re in their vehicles watching the AT&T
CruiseCast service, we needed the best compression technology
available,” said Michael Grannan, Chief Operating Officer of RaySat
Broadcasting Corporation. “The performance and flexibility of Harmonic’s
DiviCom Electra encoders and stream processing solution makes it
possible for us to deliver superior high quality video to the antenna
receiver via satellite.”
Harmonic’s comprehensive range of IP-based broadcast and on-demand video
delivery solutions enable service providers to provide a converged video
experience, delivering high quality video to devices such as cars,
mobile phones, personal computers, personal media players, IP-enabled
set-top boxes and digital televisions.
AT&T CruiseCast mobile TV service will offer a robust lineup
of 42 entertainment channels, 22 satellite TV and 20 radio channels,
that will include a variety of kids and family, documentary, music,
comedy, news and sports programming at launch. AT&T CruiseCast
service will enable families, commuters and mobile professionals to
watch the same type of television experience in the rear seat
entertainment systems of their vehicles that they now have in their
homes.
The AT&T CruiseCast service utilizes breakthrough technology
that overcomes line-of-sight obstacles such as overpasses, buildings,
trees or tunnels to deliver television programming to cars,
non-commercial trucks and SUVs. This groundbreaking AT&T CruiseCast
service was created through the collaboration of RBC and AT&T*, the
world’s premier telecommunications company. RBC, a privately held U.S.
company, is working with AT&T Business Development to introduce the new
product to the marketplace.
The AT&T CruiseCast service is made consumer-friendly by the
unique scaling down of satellite technology into the small pod-like
antenna that affixes to the roof of vehicles. The antenna is paired with
a receiver that is mounted in the vehicle and provides all video and
audio connections to the appropriate vehicle systems, such as rear seat
entertainment, vehicle audio system etc.
For more information, please go to www.cruisecast.com
*AT&T products and services are provided or offered by subsidiaries
and affiliates of AT&T Inc. as well as third party licensees under the
AT&T brand and not by AT&T Inc.
About RaySat Broadcasting Corporation
RaySat Broadcasting Corporation (RBC) is a privately held U.S. company
that was created to introduce In-Car Entertainment to the U.S. market
under the licensed name “AT&T CruiseCast”. Headquartered in Dallas,
Texas, RBC capitalizes on pioneering technology that has enabled the
creation of a small compact antenna for use on cars, trucks and SUV’s
that also provides continual coverage on-the-go thanks to an advancement
that overcomes line-of-sight obstacles such as overpasses, buildings,
trees or tunnels. The AT&T CruiseCast service is available in the 48
contiguous states and will offer 42 channels of entertainment
programming. RBC will distribute AT&T CruiseCast via a network of
automotive dealers, consumer electronics retailers, and other businesses
that specialize in automotive accessories. For dealer/retail locations
and additional information on RBC and AT&T CruiseCast, please visit www.cruisecast.com
About Harmonic Inc.
Harmonic Inc. is a leading provider of versatile and high performance
video solutions that enable service providers to efficiently deliver the
next generation of broadcast and on-demand services including high
definition, video-on-demand, network personal video recording and
time-shifted TV. Cable, satellite, broadcast and telecom service
providers can increase revenues and lower operational expenditures by
using Harmonic’s digital video, broadband optical access and software
solutions to offer consumers the compelling and personalized viewing
experience that is driving the business models of the future.
Harmonic (NASDAQ: HLIT) is headquartered in Sunnyvale, California with
R&D, sales and system integration centers worldwide. The Company’s
customers, including many of the world’s largest communications
providers, deliver services in virtually every country. Visit www.harmonicinc.com
for more information.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers
of AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access
and voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to
innovators in such fields as communications equipment. As part of their
three-screen integration strategy, AT&T operating companies are
expanding their TV entertainment offerings. In 2009, AT&T again ranked
No. 1 in the telecommunications industry on FORTUNE®
magazine's lists of the World's Most Admired Companies and America's
Most Admired Companies. Additional information about AT&T Inc. and the
products and services provided by AT&T subsidiaries and affiliates is
available at http://www.att.com.
© 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T
logo and all other AT&T marks contained herein are trademarks of AT&T
Intellectual Property and/or AT&T affiliated companies. All other marks
contained herein are the property of their respective owners.
This press release may contain forward-looking statements within the
meaning of Section 27(A) of the Securities Act of 1933 and Section 21(E)
of the Securities Exchange Act of 1934, including statements related to:
providing 42 channels of satellite TV and radio to the vehicle rear seat
entertainment system, promising to provide superior in-car
entertainment, enabling new business models and revenue-generating
services, and the mobile TV service offering a robust lineup of
programming.
Our expectations and beliefs regarding the capabilities of Harmonic’s
video compression and stream processing solutions and their benefits for
RaySat Broadcasting Corporation and the AT&T CruiseCast service may not
materialize, and actual results could differ materially from those
projected. The forward-looking statements contained in this press
release are also subject to other risks and uncertainties, including
those more fully described in Harmonic’s filings with the Securities and
Exchange Commission including its recent Reports filed on Form 10-K and
Form 10-Q. Harmonic does not undertake to update any forward-looking
statements.
Source: Harmonic Inc.
Harmonic
Sarah Lum, 408-543-2392 (Media Relations)
sarah.lum@harmonicinc.com
or
StreetConnect
Michael
Newman, 408-542-2760 (Investor Relations for Harmonic)
hlit@stct.com
or
Comunicano,
Inc.
Sue Huss, 619-379-4396
sue.huss@comunicano.com
