Press Release

Harmonic Sets the Standard for Video Streaming and Broadcast Excellence at 2024 NAB Show

April 4, 2024

AI Innovations are Reshaping Live Sports Streaming, Targeted Advertising, and More

SAN JOSE, Calif., April 4, 2024 /PRNewswire/ -- Harmonic (NASDAQ: HLIT) today announced it is bringing its leading-edge cloud and software-based appliance solutions to the 2024 NAB Show, redefining the standard for video streaming and broadcast delivery. The company will showcase AI-powered innovations for a variety of applications, including live sports streaming, targeted advertising, production and playout, and broadcast distribution, reaffirming its global leadership in video processing and delivery.

"Harmonic has always pushed the boundaries of innovation in video streaming and broadcast," said Gil Rudge, senior vice president, video products and solutions at Harmonic. "At the NAB Show, we're excited to showcase solutions that enable service providers and broadcasters to unlock new levels of monetization while vastly improving broadcast and streaming experiences for subscribers."

Harmonic will demonstrate how its VOS®360 portfolio, XOS media processor and Spectrum™ X media server are empowering video service providers and broadcasters to:

  • Boost monetization: Harmonic's VOS360 Ad SaaS introduces new capabilities, including support for innovative in-stream addressable ad formats. This creates new advertising opportunities with higher CPM and enables personalized ads tailored to individual viewers, facilitating server-side ad insertion at scale, dynamic in-scene advertising and shoppable ads.
  • Enhance and secure live sports streaming: Harmonic's VOS360 Media SaaS guarantees unparalleled scalability, reliability and low latency for live sports streaming. With exceptional video quality and best-in-class watermarking protection, broadcasters can deliver immersive experiences to sports fans worldwide.
  • Expand production and playout: Spectrum X media server, XOS media processor and VOS360 Media SaaS offer groundbreaking enhancements for playout-to-delivery workflows. Innovations include support for studio, news and sport highlights production workflows; powerful HTML5 graphics; channel distribution to affiliates or direct-to-consumer; and personalized linear channel origination with an AI-based automatic scheduling and recommendations engine.
  • Advance broadcast distribution: Harmonic's AI-based PURE compression engine now supports Versatile Video Coding (VVC), offering up to 40% bandwidth savings compared to HEVC. Additionally, XOS media processor can seamlessly deliver both ISDB-Tb and TV3.0 signals from a single chassis, optimizing broadcast distribution efficiency. Harmonic will also unveil the latest innovations related to ATSC 1.0 and ATSC 3.0 at the NAB Show.

In addition to these innovations, Harmonic is forging strategic partnerships with industry leaders to advance video streaming and broadcast technologies:

  • AI collaborations: Teaming up with ContentWise,, Leankr and Kebula, Harmonic is driving innovation in automated channel scheduling, translation, ad break insertion and clip extraction. In collaboration with Southworks, Harmonic is also proud to showcase enhanced monetization capabilities and increased fan engagement through personalized live sports streaming, using Microsoft Azure OpenAI Service.
  • Monetization partnerships: Harmonic is maximizing monetization opportunities for broadcasters and service providers through the VOS360 Ad SaaS open ecosystem. Demonstration highlights include the addition of dynamic virtual product placement solution from RYFF, analytics and Google Ad Manager's monetization integration with Bitmovin via the Programmatic Access Library (PAL) SDK as well as support for leading media players.
  • Production and playout collaborations:  Harmonic will demonstrate Aveco, Florical and Crispin automation for its Spectrum X media server and VOS360 Media SaaS. Additionally, integration with Vizrt's Viz Flowics cloud- native HTML5-based graphics platform and ContentWise for automatically creating VOD to live channel schedules will be showcased.

To schedule a meeting with Harmonic at booth W2831, visit Further information about Harmonic and the company's solutions is available at

About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry's first virtualized broadband solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers' homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet cable services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at  

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements concerning Harmonic's business and the anticipated capabilities, advantages, reliability, efficiency, market acceptance, market growth, specifications and benefits of Harmonic products, services and technology are forward-looking statements. These statements are based on our current expectations and beliefs and are subject to risks and uncertainties, including the risks and uncertainties more fully described in Harmonic's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 2023, its Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K. The forward-looking statements in this press release are based on information available to Harmonic as of the date hereof, and Harmonic disclaims any obligation to update any forward-looking statements.

Harmonic, the Harmonic logo and other Harmonic marks are owned by Harmonic Inc. or its affiliates. All other trademarks referenced herein are the property of their respective owners.



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Sarah Kavanagh, Public Relations, +1 408-490-6607,; David Hanover, KCSA Strategic Communications, Investor Relations, +1 212-896-1220,