Harmonic and Mirriad Partner to Enable Premium, Targeted Dynamic Brand Insertion
Media Companies Can Unlock New Placement Opportunities, Increase Revenue Potential
"Our partnership with Mirriad enables media companies to monetize their content more effectively, without increasing the frequency of ads shown per hour," said
The partnership brings together two market-leading technologies. Mirriad's virtual product placement insertion technology will be integrated with Harmonic's VOS®360 SaaS, enabling broadcasters to achieve individual targetability at massive scale.
Harmonic's VOS360 SaaS provides unparalleled agility, resiliency, security and scalability for a superior viewing experience, with server-side ad insertion for monetization and personalization features. Mirriad increases ad inventory by enabling premium monetization, without increasing the number or minutes of commercials shown each hour.
"We are thrilled to partner with Harmonic and provide broadcasters with a powerful solution for dynamic brand insertion," said
Harmonic will showcase this integrated dynamic brand insertion solution at the 2023 NAB Show in
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry's first virtualized broadband solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers' homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet cable services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements concerning Harmonic's business and the anticipated capabilities, advantages, reliability, efficiency, market acceptance, market growth, specifications and benefits of Harmonic products, services and technology are forward-looking statements. These statements are based on our current expectations and beliefs and are subject to risks and uncertainties, including the risks and uncertainties more fully described in Harmonic's filings with the
Harmonic, the Harmonic logo and other Harmonic marks are owned by
Mirriad's award-winning solution creates new advertising inventory for brands. Our patented, AI and computer vision powered platform dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution creates a new revenue model for content owners distributing across traditional ad-supported and subscription services, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US,
View original content to download multimedia:https://www.prnewswire.com/news-releases/harmonic-and-mirriad-partner-to-enable-premium-targeted-dynamic-brand-insertion-301796995.html
CONTACTS: Sarah Kavanagh, Public Relations, +1 408-490-6607, email@example.com; David Hanover, KCSA Strategic Communications, Investor Relations, +1 212-896-1220, firstname.lastname@example.org; Emily Riley, WIT Strategy for Mirriad, +1 914-330-1128, email@example.com